The extremist content quietly spreading on TikTok and Instagram, targeting unsuspecting young people. Through what is disguised as innocuous lifestyle content, supporters of jihadist groups like IS and al-Qaeda reach audiences outside their echo chamber.
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This is a recruitment drive that signals a move from direct operational instructions to “do-it-yourself jihad", with the aim of potentially inspiring lone wolf attacks. We explore the tactics used to obscure and evade detection, the challenges this poses for platforms, and how it has become a relentless game of whack-a-mole.
00:00 Introduction
02:14 Jihadist content on Instagram and TikTok and how it differs from other platforms
07:01 What’s the so-called "Jihadi cool”?
11:20 The obfuscation tactics
14:50 Link between jihadist content and lone wolf attacks
20:47 How are the platforms responding?
23:06 The effect on the unsuspecting
Contributors: Mariam Soussi, Mina al-Lami
Producer: Kriszta Satori, Elchin Suleymanov
Presenter: Krassi Ivanova Twigg
Video producer: Suniti Singh
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