Why everyone's a creator - even the CEO | FT Working It

Everyone needs a personal brand - from the company’s newest intern, to the most established CEO, and in the AI era the rules of engagement are changing fast. In the second in a series of films, FT Working It editor Isabel Berwick explains how to harness the power of a personal brand.

#work #digitalfuture #bluecollarjobs #investments #tradespeople #aiandtechnology #infrastructure #skills

► Enjoying FT content? Get a daily slice of the very best FT journalism with FT Edit. Free for 30 days then just £4.99 a month

See if you get the FT for free as a student (http://ft.com/schoolsarefree) or start a £1 trial: https://subs.ft.com/spa3_trial?segmentId=3d4ba81b-96bb-cef0-9ece-29efd6ef2132.

► Check out our Community tab for more stories: https://www.youtube.com/@FinancialTimes/community
► Listen to our podcasts: https://www.ft.com/podcasts
► Follow us on Instagram: https://www.instagram.com/financialtimes
► Follow us on Instagram: https://www.tiktok.com/@financialtimes