Stellantis Q1 Sales Crash In US While Fiat Nearly Quadruples Sales To A Rounding Error
The conglomerate says that the void left by the discontinued models are largely responsible for the dip
https://www.carscoops.com/author/stephen-rivers/
by Stephen Rivers
Stellantis sales fell 12 percent in the US and 18 percent in Canada overall.
Dodge crashed 49 percent after dropping its gas-powered muscle cars.
The automaker believes that it’ll catch up as new models enter the market.
If sales figures equate to how one gets out of the gate, Stellantis is tripping and stumbling early in 2025. In the USA, total deliveries dropped to 293,225 units, a 12 percent decline compared to Q1 last year. In Canada, it’s even worse—down 18 percent, with 26,354 units sold. Here’s a look at what went wrong, what the brand says about the situation, and what’s to come later this year.
Read: Dodge Sold More Old Challengers And Chargers Than New Daytona EVs In Q1
In the States, Dodge took the biggest hit. Brand-wide, sales fell to 21,731 units, down 49 percent, and most of that plunge comes from the massive hole left by retiring the gas-powered Chargers and Challengers. Combined, only 1,974 of those legacy muscle cars sold in Q1, compared to 20,397 units during the same period last year. Not surprisingly, the new Charger Daytona EV didn’t move enough metal to fill that void at 1,947 units.
Jeep Slides, Ram Holds, and Chrysler Hangs On
Jeep didn’t escape unscathed either. The full-size Wagoneer was down 59 percent, and the even pricier Grand Wagoneer dropped 48 percent. Even the Wrangler, long the brand’s rugged rock, dipped by 1 percent. Across the board, Jeep delivered 140,583 vehicles, a 10 percent drop year-over-year.
Ram, usually a solid performer, slid as well, though more modestly. Total Q1 sales landed at 93,368 units, down just 2 percent, with the ProMaster van lineup actually pulling some weight thanks to a 148 percent bump in the standard model. Chrysler was more or less flat, technically up by 1 percent with 35,069 units delivered, thanks largely to continued sales of the Pacifica and the appearance of Voyager fleet sales.
Meanwhile, the Italian side of the portfolio remains… present. Fiat managed 522 sales, which looks like a 239 percent increase on paper, but only because last year’s number was a sad 154. Alfa Romeo also slipped, down 15 percent to 1,952 vehicles, despite having the new-ish Tonale in the mix.
Canada Follows Suit—with One Exception
In Canada, it’s the same grim song with slightly different verses. Dodge is down 5 percent, Jeep took a sharper 24 percent hit, and Ram was down 29 percent. Chrysler, however, had a rare bright spot, jumping 69 percent on the strength of Grand Caravan and Pacifica sales, totaling 2,565 units. Then there’s Fiat, which looks like it’s having a moment—up 12,517 percent—but only because it went from selling a grand total of six vehicles in Q1 2024 to 757 this year. It’s impressive until you remember a moderately successful dealership could do that in a long weekend.
Stellantis Says Better Days Are Coming
“We’ve seen consecutive monthly market share growth since January, in addition to retail growth momentum, with the right mix of pricing and incentive actions put in place at the end of last year, leading both Jeep and Ram brands to post their best retail months of the year this March,” said Jeff Kommor, head of U.S. sales, who prefers to see the glass half-full. “Additionally, our company year-over-year retail sales were up by 13.8% when disallowing for discontinued models, and we expect to see this gap corrected as our new model offerings continue to fill out our growing U.S. brand portfolios.”
Those new models are vital to Stellantis, perhaps more than ever before, including the gas-powered Charger. Customers are eager for it since they bought more old Chargers and Challengers than the new Charger Daytona during Q1.
Still, the Charger won’t be enough to save Stellantis. The conglomerate will need to entice more buyers to catch up by the end of the year. And with new tariffs set to take hold any minute, that challenge is only getting harder.
STELLANTIS US SALES
ModelQ1-25Q1-24Diff. %Compass31,73027,64715%Wrangler37,96138,308-1%Gladiator12,05712,989-7%Cherokee1561,196-87%Grand Cherokee48,46554,455-11%Renegade3705,763-94%Wagoneer5,40013,131-59%Wagoneer S2,5950Grand Wagoneer1,8493,550-48%JEEP BRAND140,583157,039-10%Ram LD PU47,06753,031-11%Ram HD PU31,78136,386ProMaster Van14,5195,853148%ProMaster City138-97%RAM BRAND93,36895,308-2%3003411,693-80%Town & Country00Voyager2,3190Pacifica32,40933,114-2%CHRYSLER BRAND35,06934,8061%Dart0$0Viper01Hornet4,1087,419-45%Charger1,05210,660-90%Charger BEV1,9470Challenger9229,737-91%Journey1$0Caravan02-100%Durango13,70115,129-9%DODGE BRAND21,73142,948-49%50044841993%500L00500X74$113-35%Spider00FIAT BRAND522154239%Giulia541640-15%Alfa 4C00Stelvio686917-25%Tonale7257280%ALFA ROMEO1,9522,285-15%FCA US LLC293,225332,540-12%
STELLANTIS CANADA SALES
ModelQ1-25Q1-24Diff. %Compass2,3272,1986%Wrangler2,8213,663-23%Gladiator283688-59%Cherokee26466-94%Grand Cherokee2,3413,290-29%Renegade335-91%Wagoneer215523-59%Wagoneer S2050N/AGrand Wagoneer142153-7%JEEP BRAND8,36311,016-24%Ram P/U9,90315,960-38%ProMaster Van1,756484263%ProMaster City01-100%RAM BRAND11,65916,445-29%30022131-83%Chrysler Grand Caravan1,417609133%Pacifica1,12678244%CHRYSLER BRAND2,5651,52269%Viper00N/AHornet55140835%Charger(LB)1680N/ACharger51340-85%Challenger23782-97%Caravan00N/ADurango2,0511,45841%DODGE BRAND2,8442,988-5%50000N/A500E7490N/A500X8633%FIAT BRAND757612517%Giulia2133-36%Stelvio7175-5%Tonale74112-34%ALFA BRAND166220-25%TOTAL FCA CANADA26,35432,197-18%
