Jeep Tries To Make Orange Great Again One Trail At A Time
Jeep keeps its color game loud with short-run shades for the Wrangler and Gladiator
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by Brad Anderson
The new color joins Majoti! and Fathom Blue in Jeep’s colorful palette.
Joose Orange is a $895 option for the Wrangler and Gladiator.
The color is similar to Crush orange from the JK-generation Wrangler.
Jeep loves bright colors, and this is the latest. Known as Joose, it’s a vivid shade of orange offered exclusively on the Wrangler and Gladiator. It may have been better to wait until Halloween to introduce it, but here we are.
The new Joose Orange option joins a handful of other new colors in Jeep‘s palette this year. These include Fathom Blue, the military green-inspired ’41, and Mojito!, a flamboyant green unveiled just a couple of weeks ago. However, whereas Mojito! is a $595 option, Joose joins Fathom Blue as a more expensive $895 option for the Wrangler and Gladiator.
Read: Jeep Brings Back Mojito Green To Wrangler And Gladiator
While Joose is a new color for the 2025 Wrangler and Gladiator, it appears to be similar to the Crush orange, previously available on the JK Wrangler. It also shares similarities with the Peel Out orange that can be optioned with the Dodge Charger Daytona.
“The Jeep brand defies the sea of sameness in the SUV segment with bold, limited-edition colors,” Jeep boss Bob Broderdorf said. “A striking shade like Joose lets our customers express their individuality and stand out, whether they’re navigating city streets or conquering the next mountain pass.”
Jeep is now accepting orders for Wrangler and Gladiator models, confirming the new Joose color option is available with every trim level. The color has yet to be added to Jeep’s online configurator, but it probably will be included shortly.
Previous model-year Wrangler and Gladiator models have been available in a slew of limited-time colors. For example, the 2024 Wrangler could be optioned with a radiant shade of teal known as Bikini. The Gladiator has also been offered with two shades of orange in the past, known as Punk’n and Nacho, although both are quite a bit different than Joose.
