Personnel changes in global Audi sales team
In its announcement, Audi refers to a ‘coordinated management rotation’ designed to ensure a smooth transition and support the brand’s strategic orientation. According to its own statements, Audi intends to “consistently” continue its model offensive in China and the USA this year: “Several new model generations developed specifically for the Chinese market will be launched. In the USA, the SUV portfolio will be comprehensively updated,” announced the Ingolstadt-based company.These market launches in the aforementioned markets will be accompanied by new managers. The most important changes at a glance:Effective 1 April 2026, Daniel Weissland will take over as President of FAW Audi Sales Company in China.Vito Paladino, currently President and CEO of Volkswagen Group Canada and President of Audi Canada, will succeed him as President of Audi of America and Head of Audi North America Region.Edgar Estrada, President of the Volkswagen brand in Canada, will additionally take on the role of President and CEO of Volkswagen Group Canada.Khaled Soussi, currently responsible for commercial strategy and customer experience at Seat, will take over the management of Audi Canada.Michael Arndt, currently President of FAW Audi Sales Company, will move to the position of Managing Director for Volkswagen Passenger Cars in Korea.On 1 June, Matthias Schepers, currently President of Volkswagen Group Japan and Managing Director of Audi Japan, will take on the role of Vice President of Sales and Marketing at Audi China.“We are decisively strengthening the Audi brand and our sales organization in our core regions. With our model initiative and these high-performing leaders, Audi is well positioned to enhance its competitiveness in both North America and China,” said Marco Schubert, Member of the Board of Management for Sales and Marketing.audi-mediacenter.com
