We are in control. AI will create efficiency, and yes, it’ll make some jobs less valuable. But that’s been the story of humankind, right? We evolve, we adjust, and we find new opportunities. So don’t be scared of AI – understand it, and use it to
Thanks to the interest-graph and the "tiktokification" of social platforms, the content arena is anyone's game! If you have a real understanding of PAC, aka the "platforms" that matter and the relevant conversations going in "culture," you can win with organic growth. It's the creative, my friends .. that's the variable of success in 2025. Stop counting followers...