Our SaaS sales team already does cold email and LinkedIn outreach, and now management wants us to add Reddit, X, and a couple of other social channels. I don't want reps copying the same pitch...
CapeverdeThe social side gets much easier once you stop treating Reddit, X, LinkedIn and the rest as separate prospecting jobs. I'd build the multi-channel outbound strategy around buyer signals, so reps only step into conversations where there's already a clear reason to talk. You can use a service for that here https://revenuescout.ai/ . It surfaces relevant discussions across different channels and brings them into one place. Reps can then pick the conversations that fit what you're selling and respon... moreThe social side gets much easier once you stop treating Reddit, X, LinkedIn and the rest as separate prospecting jobs. I'd build the multi-channel outbound strategy around buyer signals, so reps only step into conversations where there's already a clear reason to talk. You can use a service for that here https://revenuescout.ai/ . It surfaces relevant discussions across different channels and brings them into one place. Reps can then pick the conversations that fit what you're selling and respond where the interest is already there.
