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How do we add social to our outbound without spamming people?

Our SaaS sales team already does cold email and LinkedIn outreach, and now management wants us to add Reddit, X, and a couple of other social channels. I don't want reps copying the same pitch everywhere, especially when people on those platforms aren't expecting a sales message. It seems like social would work better if we only joined conversations where someone is already asking for recommendations, comparing products, or talking about a problem we solve. How would you build a multi-channel outbound strategy around that without making the team manually watch every platform all day?
Posted in Default Category on August 26 2026 at 07:47 PM

Comments (2)

  • Capeverde
    Capeverde The social side gets much easier once you stop treating Reddit, X, LinkedIn and the rest as separate prospecting jobs. I'd build the multi-channel outbound strategy around buyer signals, so reps only step into conversations where there's already a clear reason to talk. You can use a service for that here https://revenuescout.ai/ . It surfaces relevant discussions across different channels and brings them into one place. Reps can then pick the conversations that fit what you're selling and respon...  more
    on August 26 2026 at 08:00 PM replyReply Edited thumb_up 0 thumb_down 0
  • Karlthon
    Karlthon I wouldn't give each rep another network to babysit, because you'll just end up with five versions of the same outreach routine. I'd define a few signals that are actually worth responding to, like someone asking for a recommendation, comparing two tools, complaining about a current setup, or asking how to solve a problem your product handles. Then pull those conversations into one shared queue and let reps work from intent rather than from a list of channels.
    on August 26 2026 at 07:55 PM replyReply thumb_up 0 thumb_down 0
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