Bluebird Care to add 1,500 jobs this year
Bluebird Care has announced plans to recruit 1,500 staff nationwide this year.
The company will fill roles for nurses, care assistants, supervisors and operational support staff in Dublin, Cork, Galway, Limerick and other locations.
Bluebird Care is also launching a national awareness campaign, 'Where You Belong' with billboards, digital screens and bus shelters at more than 120 locations.
"Through this campaign, we want to promote caring as a meaningful and professional career and encourage more people to consider the real difference they can make in the lives of others," said Mark McInerney, chief operating officer of Bluebird Care Ireland.
"We are recruiting 1,500 people this year for rewarding careers backed by training, development and real purpose. If you want a role where what you do matters every day, this is where you belong."
The over-65 population of Ireland is expected to exceed 1m by 2030 and rise to 1.6m by 2051, according to CSO projections.
An ESRI report published in 2025 predicts that home support hours required will increase from 28.7m annually in 2022 to between 44.9m and 54.9m annually by 2040 growth of 57% to 91%.
Every €1m invested in home care generates an estimated €1.9m in economic benefits to the Irish economy, according to a 2025 BDO study.
“Ireland is changing quickly. More people are living longer, and more families want quality care delivered in their own homes and communities," said McInerney.
"That means we need to keep building the workforce and capacity required to look after people now and into the future.
"Carers play a vital role in that. They support clients not just with their care needs, but in maintaining independence, dignity, and connection to the communities they call home."
The preference to remain at home is reflected in recent Irish research. Sage Advocacy reports that more than 70% of older adults would find it emotionally difficult to leave their homes, while only 6% believe adequate independent living options currently exist.
Bluebird Care is set to recruit 1,500 staff nationwide this year.
Bluebird Care said successful applicants will receive structured training, ongoing support, and career development opportunities as part of its nurse-led model of care, which combines clinical oversight from qualified nurses with person-centred support in clients' own homes.
(Pic: Getty Images)
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