Apex B2B launches SaaS platform after raising €1.5m
Dublin-based software-as-a-service (SaaS) company Apex B2B has officially launched after raising €1.5m from investors including Enterprise Ireland.
The company has developed a purpose-built, AI-enabled commerce platform designed for mid-market wholesalers, distributors and manufacturers, who are typically underserved by lightweight retail platforms and complex enterprise systems.
Apex B2B was incubated at the Dublin-headquartered digital commerce agency Monsoon Consulting and formally spun out following a successful soft launch in December.
The firm plans to hire 15 employees cross product engineering, AI, customer success, go-to-market and operations as it targets mid-market businesses with annual revenues of €10m to €300m.
It is also planning to expand into the UK, European and US markets over the next five years.
Almost two-thirds (65%) of B2B executives reported B2B online commerce is "broken" due to poor data, inefficient processes, and an inability to meet B2C-like convenience standards.
While consumer-first tools lack the depth required for B2B workflows, enterprise platforms often introduce excessive cost, long implementation timelines and significant technical overhead, Apex B2B said.
At the same time, enterprise adoption of AI is accelerating, with more organisations moving from experimentation to production use cases.
Apex B2B’s platform is designed to address these challenges by combining pre-built architecture with AI-driven capabilities, enabling businesses to manage complex pricing, ordering and customer workflows at scale.
"Apex B2B is built on years of hands-on experience working with B2B organisations navigating complex commerce challenges," said Bharat Sharma, founder and CEO of Apex B2B.
Apex B2B has raised €1.5m from investors including Enterprise Ireland.
"What we’ve consistently seen is a structural gap in the market, businesses that are too advanced for basic tools, but underserved by enterprise platforms. This is not just a technology problem; it is an infrastructure gap in how B2B trade operates digitally.
"Apex B2B has been designed to address that by combining proven B2B workflows with modern cloud and AI capabilities, enabling businesses to scale more efficiently.”
Photo: Bharat Sharma, CEO of Apex B2B. (Pic: Supplied)
Comments (0)