M&S is rivaling Skims with its new sculpting lingerie line
First debuting a range of cotton bras in 1926, M&S has been synonymous with lingerie for a century. Now, the British retailer has announced the latest evolution of its underwear: a range of sculpting, invisible and seamless pieces that rival Kim Kardashian’s Skims. The store has always been at the forefront of lingerie innovation. In the 1920s and 30s, its collections were built for the flat-chested flapper silhouette – it wasn’t until the 1950s when small, medium and large cup sizes were introduced. Lyrca then changed the game in the 60s, helping with comfort and shape. M&S was a pioneer of in-store bra fittings, which began in the 1940. Nowadays, the retailer fits around 1 million customers each year – and most women can remember a trip to M&S has a teenager for their first bra. M&S’s latest lingerie launch, “body”, is the kind of underwear that prioritises comfort and support. Forget lacy, delicate and constrictive styles – the new collection is all about ultra soft fabrics, invisible silhouettes and stretchy technology.Designed to sculpt and smooth your figure, the underwear is available in various skin tones and body shapes, with sizes going up to 46H. Spanning bras, thongs, bodysuits, briefs and more, the lingerie is all machine washable and a fraction of the price of Skims – think £14 for a three pack of pants and £22 for a bodysuit. M&S’s new and improved Body lingerie line launches today – and I’ve rounded up the pieces on my radar below. I tried on M&S’s new spring collection – here’s what to shop (and what to avoid)M&S the Demi braWith invisible seams and a buttery soft finish, the Demi bra is designed to smooth and sculpt while providing ample support. M&S also claims the bra is so lightweight it feels like you’re wearing nothing at all. M&S invisible thongsThongs that don’t compromise on comfort? Sign me up. M&S’s three pack thongs are crafted to look discreet under clothing like leggings or jeans. Cut into a flattering high rise silhouette, the barely-there pants are made from M&S’s cooling and stretchy fabric. Available black and opal, the pack offers stellar value for money at £14. M&S double boost braThe double boost bra aims to give you that pushed-up look, sans any digging in or discomfort. With adjustable straps and a seamless finish, the bra is the perfect pair for T-shirts, plunge dresses and vests.M&S shape plunge bodyThis all-in-one piece boasts a flattering V-neckline, supportive cups and a high cut on the legs. Finished in a smoothing, sculpting and seamless material that’s designed to be invisible beneath clothes, it boasts fuss-free popper fastenings and removable padding. Plus, multiway straps allow you to customise how you wear it. M&S the body sculptThis customisable bodysuit is ideal for when you want a little more support. Sculpting and accentuating your figure, it’s designed to lift the bum and cleavage area while toning your stomach. M&S has jumped on this divisive shoe trend – and they’re selling out fast
