Microdramas: why vertical cliffhanger social videos are booming
Now in this world of constant scrolling and busted attention spans, it’s no surprise that the latest trend in video entertainment is all about the microdrama.
These bite-sized shows, which you can play vertically on your phone, first took off in China.
Now they’re going viral around the world, backed by billions of pounds in funding.
Even Hollywood is getting in on the act.
