LVMH fuels hopes of a luxury goods revival with sales picking up at the end of last year
LVMH boosted hopes of a luxury goods industry revival as it posted improved sales for the end of last year.The group, whose brands include Moet, Givenchy and Louis Vuitton, has struggled with a slump in demand for high-end goods.But sales at the business for the last three months of 2025 rose by 1 per cent to £19.7billion – beating analyst forecasts for a 0.3 per cent decline.Showing that recovery will take time, however, LVMH’s fashion and leather goods division, the biggest part of the business and home to brands such as Dior, fell 3 per cent.Across the whole of 2025, a 1 per cent slide in sales helped push profits down 9 per cent to £15.5billion.LVMH, which is controlled by French billionaire Bernard Arnault, has boosted investment in China in a bid to revive sales. Looking good: LVMH, whose brands include Moet, Givenchy and Louis Vuitton, saw sales grow 1% in the last three months of 2025The company has opened a ship-shaped Louis Vuitton store in Shanghai and a Dior flagship store in Beijing.It comes after British brand Burberry said last week that sales of its scarves and other accessories have picked up among Gen Z shoppers in China.LVMH chief financial officer Cecile Cabanis told the Financial Times that she was expecting a ‘gradual improvement’ in the group’s fortunes this year.Shares, which are listed in Paris, yesterday inched up by 0.2 per cent.DIY INVESTING PLATFORMSAJ BellAJ BellEasy investing and ready-made portfoliosHargreaves LansdownHargreaves LansdownFree fund dealing and investment ideasinteractive investorinteractive investorFlat-fee investing from £4.99 per monthFreetradeFreetradeInvesting Isa now free on basic planTrading 212Trading 212Free share dealing and no account feeAffiliate links: If you take out a product This is Money may earn a commission. These deals are chosen by our editorial team, as we think they are worth highlighting. This does not affect our editorial independence.Compare the best investing account for you
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LVMH fuels hopes of a luxury goods revival with sales picking up at the end of last year
