Business leader spotlights: how to truly impact your business

Jon Bickley, CEO, Anthem Publishing Print and the newsstand can be a fundamental USP for publishers. As AI and algorithms threaten to strangle online, Anthem has reasserted print’s place at the heart of the business. He explained how Anthem now structures itself around two clear divisions: Engagement Brands, covering traditional regular magazine brands rich in print, digital, subs, ads and social, and Retail Brands, which drive the vast majority of income from single copy sales, with a strong emphasis on bookazines. Bickley also emphasised the ongoing strength of the English language in enabling publishers to reach customers and partners around the world.

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