Shoppers are ‘obsessed’ with this Aussie-born petite fashion brand - and it just went on sale
Australia’s fashion scene is “obsessed” with a petite brand, specifically made for women 5’4” and under — and it’s just gone on sale.For the first time ever, Aussies can shop VIV The Label, a brand made entirely for petite women, with everything now 20 per cent off for Black Friday.Say goodbye to too-long hems, disappearing sleeves, and awkward proportions — this stylish label is already turning heads across the country.Know the news with the 7NEWS app: Download today ArrowAvailable in sizes 4–16, the collection features timeless, season-spanning pieces: work-ready tailored trousers, crisp shirts, and floaty weekend dresses — all designed to actually fit.Shoppers are raving on Instagram, calling the new collection “stunning” for summer.All thanks to Black Friday, it’s the perfect time to upgrade your wardrobe staples — all while saving a little cash.VIV The Label is changing the game for petite body shapes. Credit: JESS LAFRANKIE/VIV The LabelThere’s a wide range of best-selling pieces available in VIV The Label’s sale.For those on the hunt for a perfect pair of pants to wear to work and on weekends — go for the Niki Wide Leg Pant — down from $290 to $232.Featuring a leg-elongating cut and elasticated waistband, they are incredibly comfy.For those searching for a little black dress that actually fits, you’ll want to check out the Harper Dress.Now just $208, it’s a must-have evening events and black tie dress codes.The new collection features a gorgeous LBD for summer. Credit: JESS LAFRANKIE/VIV The LabelIf you struggle to find the perfect top to pair with jeans, you’ve come to the right place.VIV The Label specialises in tops with the perfect length for petite women, including the stylish Elise Crochet Knit Top.Now $192, it’s crafted from a mix of organic cotton and linen.For those on the hunt for a Christmas Day dress or a work party outfit, go for a crowd-favourite dress like shoppers’ favourite Olsen Maxi Dress.Down from $320 to just $256, it’s light and breathable for summer.Take 20 per cent off the best-selling styles in the Black Friday sales. Credit: VIV The LabelFounded by Natasha Grunberg, VIV The Label was born from a simple but powerful idea: “petite” shouldn’t mean small — it should mean proportion.“There’s a misconception that petite women are always tiny in build,” Natasha tells Best Picks.“In reality, petite simply refers to height. Our mission is to create clothes that celebrate shorter frames.”“Women shouldn’t have to settle for poor fits or fast fashion to feel confident,” she adds.“We want our pieces to be the ones you reach for again and again — they feel beautiful to wear, and they last.”To shop the Black Friday sale, head to the VIV The Label website here.
