Ireland's first Taco Bell officially opens its doors to the public
Ireland’s first Taco Bell restaurant has officially opened as part of a €15 million investment from Applegreen in a new motorway service area on the M3. The Mexican-inspired fast food restaurant opened its doors on Tuesday in the brand new motorway service area at Junction 6 on the M3 in Dunshaughlin, Co Meath. Applegreen is creating more than 100 new jobs at its new Dunshaughlin facility, which also includes an M&S Food shop-in-shop outlet, a new Braeburn Coffee Café, a Burger King restaurant, and Crafted, Applegreen’s bespoke new deli offering. The motorway service area also has an Applegreen convenience store, a children’s play area, and a service station forecourt. “We’re delighted to bring Taco Bell to the Irish market, and to open our newest site in Ireland,” said Seamus Stapleton, Managing Director of Applegreen’s Republic of Ireland business. “Our Dunshaughlin site sets the standard for roadside hospitality in Ireland, with comfortable bright modern seating areas for customers, and a range of high-quality food options.”
Aaron Duggan, Director of Operations & Food Applegreen, Nayana Melton, Taco Bell, Vaida Dekaminaviciute, Taco Bell, Ian Cranna, General Manager Taco Bell Europe, officially open Ireland’s first Taco Bell, at Applegreen Dunshaughlin
A queue of eager customers waited for the official opening at 10am and were rewarded with complimentary Taco Bell merchandise, such as tote bags and bucket hats. Applegreen plans to add further Taco Bell outlets in the near future. The new Dunshaughlin motorway service area is part of Applegreen’s €1 billion plan to expand its business in Ireland, the UK and the United States over the next five years. Applegreen, which typically invests up to €50 million annually in its Irish business, is also continuing to expand its Braeburn Café business and its partnership with M&S Food. The Dunshaughlin facility is Applegreen’s largest single investment project in Ireland this year. The new service area also features Applegreen’s new Crafted Kitchen & Deli offer, which will feature a range of new products and existing deli favourites, such as chicken fillet rolls and breakfast rolls.
The Dunshaughlin facility is open 24/7, while the food outlets are open daily from 6am until 11pm, with varying times for each specific food outlet. Applegreen is one of Ireland’s leading retail hospitality brands. It opened its first service station in Ballyfermot in Dublin in 1992 and now operates almost 200 locations in the Irish market. Applegreen has been rapidly expanding its partnership with M&S Food in recent years and now offers M&S products at 30 of its outlets. It plans to expand the partnership to 60 outlets over the medium term. Subscribe to our newsletter for the latest news from the Irish Mirror direct to your inbox: Sign up here.
