Named the most popular fashion brand in the world
OREANDA-NEWS The Lyst platform, specializing in the analysis of consumer behavior in the fashion industry, named the most popular fashion brand in the world. This is reported by the Hypebae publication.The Spanish brand Loewe lost the first place to the Italian brand Miu Miu, descending to the second line of the rating. Saint Laurent is in third place, while Prada and Coach are in fourth and fifth. The sixth and seventh positions went to The Row and COS. Completing the list are Chloe, Bottega Veneta and Moncler.In addition, in their report, the platform's analysts identified three brands that deserve special attention. So, in this list were Pucci, Rohe and Jacques Marie Mage.The Lyst platform regularly provides quarterly ratings of the most popular brands and products. The company's analysts analyze user behavior, including product search and browsing, sales, as well as mentions on social networks, activity and engagement statistics around the world over a three-month period.
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