Nominations for first PRII Communication Impact Awards announced
The nominations for the Public Relations Institute of Ireland's (PRII) inaugural Communication Impact Awards have been announced.
The shortlist is intended to reflect the breadth and depth of the public relations profession, highlighting campaigns that have sparked national conversation, supported public and organisational engagement and made a positive impact on life in Ireland.
The PRII set up the Communication Impact Awards to recognise the most impactful and creative work in public relations and demonstrate the vital role of communication in shaping Irish society, culture, business, and policymaking.
More than 140 entries from in-house and agency professionals were submitted across the 14 categories, and due to overwhelming interest, the awards ceremony has been moved to a larger venue.
The ceremony will take place on Friday, September 12 at the Conrad Ballroom in Dublin, where the winners will be announced in front of their peers and industry leaders. It had been originally scheduled to be held in the Winter Garden at the National Gallery of Ireland.
Most Impactful Print/Broadcast Media Campaign
Chadwicks 'How's the Head' 2025 campaign by Angela Grant of Teneo with Chadwicks
Emma's Run to 40 by the Debra Team of MediaConsult and Debra
The Tay'cation by Aoife Kelly of Teneo and Fáilte Ireland
Most Impactful Digital/Social Media Campaign
Harris PR launches Amazon.ie by Sonia Harris Pope of Harris PR Ltd with Amazon.ie
Harris PR's Campaign Supports Púca Festival 2024 by Sonia Harris of Harris PR Ltd with Fáilte Ireland's Púca Festival
Seanad Éireann General Election 2025 by Jason Kiernan of Houses of the Oireachtas
Best Crisis/Issues Communication Project
Empowering Consumers: The Health Insurance Authority (HIA) Consumer Awareness and Switching Campaign by the HIA team of Carr Communications with the HIA
Garda Appeal on 99 'Persons of Interest' Following Dublin Riots by Superintendent Liam Geraghty of An Garda Síochana
Raising awareness of the Dublin Airport cap and the need for action by DAA Communications of DAA
Best Internal Communication Project
Embedding AIB's organisational Purpose & Strategy by Employee Communications Team of AIB
It's time to prioritise mental health in the workplace by The Communications Team of St Patrick's Mental Health Services
Zone: Innovating Communication to Empower Uisce Éireann's Workforce by Internal Communications Team of Uisce Éireann
Best Integrated Communication Campaign
An Garda Siochána Trainee Recruitment Campaign by Mary Phelan of An Garda Siochána
Ireland's Dog Census by Communications Team of Dogs Trust Ireland
Your Carlow Public Engagement Plan by Darren Hughes of MediaConsult with Carlow County Council
Most Impactful Public Affairs Campaign
Bank of Ireland Fraud Prevention by Group External Communications of Bank of Ireland
Most Impactful ESG Communications Campaign
Growing Up in Ireland by CSO Communications Team of CSO
'Take a Minute Before You Bin It' by Sinead O'Donnell of Wilson Hartnell with Regional Waste Management Planning Offices
The Vhi Sun Safe Campaign for parkrun by Sports Advisory Team of Teneo with Vhi
WEEE Ireland Schools Battery Recycling Programme – Senior Schools Focus (2024/25) by Bernice Burnside of MediaConsult with WEEE Ireland
Best Application of AI tools by a Communication Team
Visit Roscommon by Niall Cowley of We the People with Roscommon County Council
WTP-GPT by Niall Cowley of We the People
Best Sponsorship Relationship
The Very Pink Run - "A Charity Partnership of Dreams" by Nicky Crichton of Crichton Communications with Breast Cancer Ireland
Most Impactful Event
Google's 'Korean Connection' event to launch the Pixel 9a by Caoimhe Butler of Methods + Mastery with Google
Harris PR Supports ‘DOOP by Lidl’ by Sonia Harris Pope of Harris PR Ltd with Lidl Ireland
Harris PR Supports Lidl Ireland’s Vino Sensoria by Sonia Harris Pope of Harris PR Ltd with Lidl Ireland
The Very Pink Run 2025 by Nicky Crichton of Crichton Communications with Breast Cancer Ireland
The winners of the following categories will also be announced on the night: Up & Coming Pro of the Year - Less Than 7 Years, Pro of the Year - More Than 7 Years, Consultancy of the Year, In-House Team of the Year, and Most Impactful Communications Campaign.
The PR sector is now worth €1.9bn per year to the Irish economy.
The organisers of the PRII Awards thanked the sponsors dmg media (media partner), Ruepoint (Most Impactful Public Affairs Campaign category sponsor), and Fennell Photography (photography partner) for their support.
Tickets for the awards can be purchased here. Full shortlist and event details can be found here.
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