Daily Mail unveils ambitious digital subscribers target worldwide
In London today, The Daily Mail unveiled its ambitious goal of reaching one million digital subscribers worldwide within the next three years.
This milestone accelerates plans to become the world's most popular and successful news and entertainment publisher.
From today, Tuesday 29 July, all its digital platforms - including MailOnline - will go under a single masthead: Daily Mail.
This move is aimed at eliminating any reader confusion and helping the business fully harness the editorial and commercial power of one of the most respected media brands ever created.
The company is investing heavily in new editorial software - from data analytics to cutting-edge creative tools.
Danny Groom, Publisher and CEO, dmg media, said: “Our industry is changing at a breathtaking pace and we are confident our new One Daily Mail, One Million strategy will put us in the strongest possible position to thrive in the years ahead.
“We are fortunate to have an extraordinarily loyal and engaged direct audience.
“Pulling together this vast global readership under one prestigious, world-famous brand will unlock new commercial opportunities and give us the power to take on our global rivals.”
Ted Verity, Editor-in-Chief, Daily Mail, said: “One million subscribers by October 2028 is a big target.
“But it's one I'm certain we can achieve because of the awesome talent of our staff and the unbeatable quality of our journalism.
“Throughout its illustrious history, the Daily Mail has had an intuitive understanding of what its audience wants and that's never been more important than today, whatever platform we are using to tell our stories.
“One Daily Mail, One Million Subscribers is a brilliantly clear statement of where we are heading and where we need to be.”
dmg media Ireland is a wholly owned subsidiary of DMGT, publisher of the Daily Mail in London.
The Daily Mail has set a target of 1 million digital subscribers by 2028.
Over two decades, dmg media Ireland has built and developed some of Ireland’s most popular media brands, across both consumer and business markets, including Business Plus and BusinessPlus.ie, EVOKE, RollerCoaster.ie, everymum, Extra.ie, ExtraG.ie, OneFabDay.com, The Irish Daily Mail and The Irish Mail on Sunday.
Each month, this portfolio of brands reaches an audience of over 3.6 million users in Ireland.
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