Every tap on apps has an origin. It’s a fact that if the source is right, a marketing budget will be successful, or that if it is wrong, a marketing budget will fail.
This is where a mobile...
Each tap has a story. The only question is, can your marketing stack read it?
This rising pressure to deliver real results is only exacerbated by growing app budgets. For serious marketers,...
Trust is the basis of all marketing decisions. Numbers are not quite as important in a campaign without proof.
This is where an MMP platform is crucial. It enables marketers to validate the...
If you aren’t going to have proof, it’s an expensive guess. Ad dollars, euros and rupees are meant to be counted and accounted for.
That’s what MMP advertising is for. It links each and every...
An inadequate affiliate program will not only fail to perform well, it will fail. It is proactive in blocking your growth partners.
The most successful casino affiliate system is one that has...
The most profitable iGaming affiliate partnerships are never accidental. They are developed by strategy, structure and persistence.
All iGaming operators today are vying for the best...
Numbers don’t lie but don’t really tell the entire story every time. Each install, click and app action has a secret behind your marketing investment.
That’s what a mobile app measurement...
The numbers don’t lie, but the wrong tracking tool can warp the numbers. This is a lesson every app marketer will find out the hard way.
One of the crucial decisions a growth team has to make...
Information that is not related is noise. There are an infinite amount of numbers that marketers gather, but few systems ever become a story.
This is the divide a mobile attribution platform is...
All great app decisions begin with proof and not a guess. Marketers who believe in numbers, not just their gut can be more successful. It is this basic fact that influences contemporary...
A number is more trusted than a feeling in every sense of the word before it’s used by every marketing team. This trust can only be achieved when the number’s system is honest.
Many teams...
It’s a tough question for every marketer to ask, but one that must be asked. Is the current tool really a growth tool?
For years, AppsFlyer was the number one attribution solution. But nowadays...
