The first session of a new user is the deciding factor in determining if he or she will stick around or not. One of the leading factors for app attrition within the first 24 hours is poor...
Each and every dollar put into app marketing must be measured with accuracy. But there are many growing marketers who feel that the tools that they are using are too costly or too complicated....
The mobile gaming business is a rewarding one for those who are knowledgeable about their viewers well.
The players and game categories should not be overlooked by casino affiliate marketers,...
All app installs are only half part of the story. The other half resides in the data that’s behind it.
The key to the smart application’s growth is to know where your users are coming from and...
How you direct users after you get a click determines their entire user journey. Web marketers have no option but to understand the difference between deep link vs deferred deep link. It plays a...
Every time a user spends some time lost in your app is a second nearer to giving up. With deep linking, the user is taken where they are at a specific page where the information is...
Mobile marketing is a fast-changing marketing landscape that’s difficult for most teams to keep up with. Each platform choice directly influences an understanding of user...
All marketers are familiar with the pain of campaigns that get clicks, but don’t get conversions. There is a lot of data to come in from all around, but the real story remains hidden. More often...
With millions of competing apps, visibility and user acquisition are both a must. A mobile marketing platform provides the tools app marketers require to track, measure and optimize mobile...
For app businesses, growth without clear measurement is little more than guesswork. The teams that leverage a robust mobile app analytics metric make improved and quicker decisions. They make...
Data-driven advertising is the most optimized way of spending your marketing budget. An ad dollar spent without knowing where it is spent brings the organisation at risk. The biggest benefit of...
There is a hidden issue in most mobile marketing budgets. Some ad spend is lost every day without ever hitting a real user. Profits continue to be made, but without team members being aware of...
