An inadequate affiliate program will not only fail to perform well, it will fail. It is proactive in blocking your growth partners.
The most successful casino affiliate system is one that has...
The most profitable iGaming affiliate partnerships are never accidental. They are developed by strategy, structure and persistence.
All iGaming operators today are vying for the best...
Numbers don’t lie but don’t really tell the entire story every time. Each install, click and app action has a secret behind your marketing investment.
That’s what a mobile app measurement...
The numbers don’t lie, but the wrong tracking tool can warp the numbers. This is a lesson every app marketer will find out the hard way.
One of the crucial decisions a growth team has to make...
Information that is not related is noise. There are an infinite amount of numbers that marketers gather, but few systems ever become a story.
This is the divide a mobile attribution platform is...
All great app decisions begin with proof and not a guess. Marketers who believe in numbers, not just their gut can be more successful. It is this basic fact that influences contemporary...
A number is more trusted than a feeling in every sense of the word before it’s used by every marketing team. This trust can only be achieved when the number’s system is honest.
Many teams...
It’s a tough question for every marketer to ask, but one that must be asked. Is the current tool really a growth tool?
For years, AppsFlyer was the number one attribution solution. But nowadays...
With a single click, users can make or break. This is what the mobile app deep linking debate is all about.
It’s not uncommon for marketers to mix them up. But there are some differences that...
Every rupee spent on advertising deserves proof of its worth. It’s a simple fact that makes accountable marketing more important than ever these days.
Marketers are not about to tolerate; no...
Each click a user makes is a chance to either gain his or her trust or lose it. The user experience from the start depends on how the app deals with those clicks.
Making sense of the linking...
The first session of a new user is the deciding factor in determining if he or she will stick around or not. One of the leading factors for app attrition within the first 24 hours is poor...
