For app businesses, growth without clear measurement is little more than guesswork. The teams that leverage a robust mobile app analytics metric make improved and quicker decisions. They make...
Data-driven advertising is the most optimized way of spending your marketing budget. An ad dollar spent without knowing where it is spent brings the organisation at risk. The biggest benefit of...
There is a hidden issue in most mobile marketing budgets. Some ad spend is lost every day without ever hitting a real user. Profits continue to be made, but without team members being aware of...
Consider having to pay money on a campaign that generates thousands of clicks, and redirects users to a default home screen. This is the case with most apps that do not have a proper strategy in...
Spending more money does not necessarily bring results in mobile marketing. Many app businesses have used AppsFlyer as their MMP tool for years. But as the budget tightens and expectations grow,...
Application failures are not due to bad design most of the time, but due to bad measurement. Opinions never can be true, as numbers can. The difference between successful apps and those that...
Marketing that is not measured is like blindfolded driving on a busy highway. You will someday run your budget into a wall. Any intelligent marketer must have a dependable system to view the...
Each second that a user wastes browsing an inadvertent app is a step towards uninstalling. Deep linking is a direct solution to this issue. It takes users to the correct content in a mobile...
Any rupee invested in a mobile campaign must be tracked properly. Did it work? You can never find that answer without a MMP to direct your data strategy.
A mobile measurement partner is a...
Spending your budget on mobile app campaigns without understanding which one is effective and brings back an attractive return would not be very adequate and lead to unoptimised spending.
This...
Making a wrong choice of measurement tool does not only waste the budget. It silently retains your whole approach to the growth of your app.
Among performance marketers, their debate on...
The majority of marketers create elaborated stacks but often fail to connect the dots. The lack of this connection is frequently a cost in actual cash.
MMP software is the link that connects...
