With a single click, users can make or break. This is what the mobile app deep linking debate is all about.
It’s not uncommon for marketers to mix them up. But there are some differences that af...
The first session of a new user is the deciding factor in determining if he or she will stick around or not. One of the leading factors for app attrition within the first 24 hours is poor onboard...
How you direct users after you get a click determines their entire user journey. Web marketers have no option but to understand the difference between deep link vs deferred deep link. It plays a ...
