LCDC SEOUL LIVING DESIGN FAIR 2026
LCDC SEOUL is a lifestyle platform where independent brands, culture, and stories come together in one place.
For this pop-up, we brought the world of LCDC into a new spatial context, translating its identity into a visual archive.
Rather than simply recreating the original space or presenting each brand individually, the project reinterprets the stories, objects, and experiences accumulated within LCDC as an immersive exhibition.
Through space, content, and interaction, the archive unfolds as a continuous narrative, inviting visitors to explore and discover the distinctive identity of LCDC in a new environment.
