Remy Cointreau shares jump as cognac maker unveils plan to reverse sales and profits slide
Shares in the maker of Remy Martin cognac and Cointreau liqueur soared after it set out a turnaround plan.Paris-listed Remy Cointreau, whose Cointreau brand is promoted by The White Lotus star Aubrey Plaza, aims to win back custom by offering more affordable drinks.After boss Franck Marilly targeted a profits boost of £86.5million in the next three years, shares rose 10 per cent – and are up 13 per cent in 2026 – as it reported an 11.5 per cent dip in profit to £143million and 5 per cent fall in sales to £809million for the year to March 31 in a ‘persistently complex macroeconomic and geopolitical environment’. Marilly hinted at a disposal of brands, saying there were ‘no sacred cows’.It will also launch a cheaper Remy Martin to target US shoppers, introduce its drinks into convenience stores and expand its presence at airports.The group has struggled with declining sales amid tough competition and Donald Trump’s trade war. Cheers: Remy Cointreau, whose Cointreau brand is promoted by actress Aubrey Plaza (pictured), said it will win back consumers by offering more affordable drinksBut Marilly pointed to signs of green shoots at the company already, describing last year as one of ‘transition’ where the company had ‘won several battles’.He said its brands were ‘regaining ground’ in the US while market share for Remy Martin was growing in China.DIY INVESTING PLATFORMSAJ BellAJ BellEasy investing and ready-made portfoliosHargreaves LansdownHargreaves LansdownFree fund dealing and investment ideasinteractive investorinteractive investorFlat-fee investing from £4.99 per monthFreetradeFreetradeInvesting Isa now free on basic planTrading 212Trading 212Free share dealing and no account feeAffiliate links: If you take out a product This is Money may earn a commission. These deals are chosen by our editorial team, as we think they are worth highlighting. This does not affect our editorial independence.Compare the best investing account for you
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Remy Cointreau shares jump as cognac maker unveils plan to reverse sales and profits slide
