AI-enabled marketing strategy platform MarkGo launched for SMEs
MarkGo, the AI-enabled marketing strategy platform for SMEs has officially launched.
The platform is a joint venture between marketing and media consultant Peter McPartlin and Hyphen, the Dublin and Brussels-based B2B brand strategy consultancy.
MarkGo has launched with the intention of using AI to give SMEs access to quality marketing that is typically resolved for wealthier businesses.
The company has identified that SMEs are typically forced to choose between marketing agencies they can't afford and AI tools that produce "generic, unreliable output," resulting in wasted budgets and incoherent strategies.
According to research cited by the company, up to 60% of SME marketing spend goes to waste.
MarkGo uses AI to diagnose businesses' marketing position, then passes that output to a vetted senior marketing expert for validation, refinement and sign-off.
The result, Mark Go, says is a commercially credible, execution-ready 90-day marketing roadmap - complete with recommended channels, budget allocation, weekly actions and performance KPIs - delivered within 48 hours at an accessible price point.
“SMEs deserve the same quality of strategic thinking that large companies take for granted," said McPartlin.
"The choice between ‘too expensive’ and ‘not good enough’ has gone on long enough. MarkGo is built to change that - and to do it at scale, for small businesses everywhere.”
Every strategy is reviewed by a vetted senior marketer who corrects inaccuracies, applies local market knowledge and ensures the output is commercially sound.
(l-r) Sharon Mooney and James Dunne.
McPartlin, the former CEO of Today FM and co-founder of The Indie List, is joined at MarkGo by Hyphen managing partner Sharon Mooney, who has worked for Teneo, Huskies, Target McConnell's and Publicis, and strategy partner James Dunne.
Photo: Peter McPartlin. (Pic: Supplied)
Comments (0)