Diversify to Boost Business
If an enquiry comes in for a larger business set-up, then I quote differently, or pass the approach on to a more established commercial creative. This particular sideline is designed to be simple for the client, while also allowing me to fit things in around my quieter time in winter, so that I can continue to go about my day-to-day life and mum duties. I don’t want the stress of a big contract.
Q I can see video coverage is included, so how does this work out within the five-hour timeframe for shooting and editing? What would tend to be included within a 30 second reel and a 90 second version for social media?
It varies massively on what different people want. Some will ask for a few stills of their cafe, including headshots and then a 30-second reel of footage for Instagram. The idea is that they can then walk away with two to three months of content they can use alongside what they might add themselves on a day-to-day basis.
Q What might small businesses be looking to achieve with their video content?
Very rarely do people ask for a video that’s orientated for websites, it’s overwhelmingly social media content they’re looking for. Often, it’s a case that they know what they need to do, they’ve done lives, reels and BTS posts, but they just want something a little more polished that includes them in it.
Q I can see that you only offer this package during the winter months, so is this because this is the time of the year when you have the most flexibility to fit these sessions in?
As mentioned already, I want something that fits around my family life during winter but also for my own mental health. I don’t do well being quiet or having little work, while I’m also at an age where I forget things very easily and need to pick my cameras up at least once a week in order to remember how to use them! Sometimes an opportunity will come in for something exciting on the commercial front in the summer months, and I’ll say yes to it if I have the capacity.
