Famous British snack makes US debut - and it's celeb-approved
Brits have long been obsessed with Colin - and now America is about to find out why.The iconic caterpillar-shaped treat that has ruled UK birthday parties for more than three decades is finally crossing the Atlantic, as Marks & Spencer rolls out its beloved Colin the Caterpillar sweets across the US.In a major expansion push, the high street giant has launched the cult candy range in all Target stores nationwide - sending fans into a frenzy and cementing the brand’s growing Stateside presence.Colin, dubbed the ‘king of celebrations’ in Britain, will now be sold in three gummy varieties: classic fruit-flavored sweets, tangy sours and soft, foam-style treats - marking the first time the character has appeared in candy form in the US.The move comes just a year after M&S brought over its equally famous Percy Pig sweets, which proved an instant hit with American shoppers after landing in Target stores in 2025.Now, bosses are doubling down - expanding the Percy range with new super-sour ‘Phizzy Pigtails’ and ‘Reversy Percy’ varieties, as demand for the quirky British treats continues to surge.First created in 1990 as a chocolate roll cake, Colin the Caterpillar quickly became a cultural phenomenon in the UK - a must-have centerpiece at birthday parties and celebrations.Over the years, the cheeky character has built a huge following, appearing at an estimated one million celebrations annually and attracting tens of thousands of social media fans. He’s even won over A-listers, with stars like Olivia Rodrigo, Kim Kardashian, Katy Perry, Austin Butler and David Beckham all said to be fans. First created in 1990 as a chocolate roll cake, Colin the Caterpillar quickly became a cultural phenomenon in the UK - a must-have centerpiece at birthday parties and celebrations Rodrigo even gave Colin a shout-out during her Glastonbury set last year, declaring her love for the M&S sweet - a moment that sent British audiences wild In a major expansion push, the high street giant has launched the cult candy range in all Target stores nationwide - sending fans into a frenzy and cementing the brand’s growing Stateside presenceRodrigo even gave Colin a shout-out during her Glastonbury set last year, declaring her love for the M&S sweet - a moment that sent British audiences wild.M&S executives say the US launch is part of a wider strategy to turn their food range into a global powerhouse, with international demand for its products rapidly growing.The retailer now sells more than half a million bags of Percy Pig sweets every week worldwide - and hopes Colin can match that успех as he makes his American debut.And for curious US shoppers, there’s another sweetener: the entire Colin and Percy range is vegan - adding extra appeal for a new generation of candy lovers.With supermarket shelves stocked and social media already buzzing, one thing is clear - America is about to meet one of Britain’s most beloved (and cheekiest) food icons.
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Famous British snack makes US debut - and it's celeb-approved
