Exclusive Travel Weekly survey reveals 56% of UK adults ‘likely’ to holiday abroad
More than half the UK adult population are likely to book at least one overseas holiday this year, with demand for outbound travel remaining higher than in 2018 and 2019, according to exclusive consumer research for Travel Weekly.
The research suggests the trade should also see the strongest demand to date for all-inclusive holidays, with 62% of prospective holidaymakers saying they are likely to book all-inclusive this year, three percentage points up on a year ago, 12 points up on 2019 and 22 points up on a decade ago.
The survey in January of almost 1,300 consumers for the 2026 edition of the Travel Weekly Insight Report found 56% ‘likely’ to take a holiday abroad, including 33% ‘very likely’, with an additional 17% undecided.
The proportion ‘very likely’ to book an overseas trip was three percentage points down on a year ago, as was the total proportion likely to do so. However, the 59% who said they were likely to holiday abroad a year ago was the highest proportion since the survey began in 2012.
The 56% intending to travel abroad this year remains the second-highest figure on record, above that in January 2024 (50%) and at the start of 2019 (53%).
Two-thirds of those aged 25-44 and of parents with children at home said they would take a holiday abroad, although this age range saw the sharpest decline in intention, down five percentage points on a year ago – no doubt reflecting the cost pressures on many families.
