Kim Kardashian panics over competition from Sydney Sweeney, criticizes the young actress's lingerie brand
Kim Kardashian might be feeling the heat as Sydney Sweeney, the Emmy-nominated star of "Euphoria," steps into the lingerie game with her new brand, Syrn. Launched earlier this year, Syrn has already made waves in the fashion industry, and it seems Kardashian, who built her empire on brands like Skims, is keeping a close eye on this rising competition. According to reports, the reality TV mogul is "painfully aware" of Sweeney's growing presence in industries she considers her turf, including lingerie, cosmetics, and skincare. Sydney Sweeney has been making headlines not only for her acting chops but also for her entrepreneurial spirit. Syrn is more than just a lingerie brand-it's a statement. Sweeney herself has been the face of all Syrn campaigns, showcasing the designs on social media and creating buzz among her massive fan base. She explained her vision to Elle, saying, "I wanted to build a lingerie brand that feels like it understands women instead of talking at them. Syrn is about confidence without pressure, feeling sexy, powerful, soft, playful, or all of the above, depending on the day." The brand's latest collection, Midnight Snack, hit the shelves on February 17 and sold out almost instantly. This early success suggests that Syrn is resonating with consumers who are looking for more than just lingerie-they want a brand that speaks to their individuality and empowers them. Sweeney added, "As the sole founder, my vision was to create something that lives in real life and doesn't hold anyone back." It's no surprise that Kardashian might be feeling "uncomfortable" about Sweeney's move into the lingerie space. A source reportedly told RadarOnline that Kim views Sweeney as edging into industries she has worked hard to define. If Skims has been the gold standard for lingerie and shapewear in recent years, Syrn could very well be its next big challenger. While Kardashian has long been considered a trailblazer in understanding that "sex sells," Sweeney's fresh approach and youthful energy could make her a formidable competitor. Dua Lipa stuns and captivates in a sheer black dressBeyond her business ventures, Sweeney's acting career is also at an all-time high. Her recent film, The Housemaid, grossed over $300 million at the box office, making it the most successful project of her career so far. A sequel has already been greenlit. Fans can also look forward to seeing her in the third and final season of Euphoria, premiering on HBO this April, as well as The Devil Wears Prada 2, set to hit theaters on May 1. Sydney Sweeney's rise as an actress and entrepreneur is undeniably impressive. With Syrn gaining traction and her acting career flourishing, it's clear she's not slowing down anytime soon. Whether or not Kim Kardashian sees her as a direct threat remains to be seen, but one thing is certain: Sydney Sweeney is carving out her own space in Hollywood and beyond.
