Ferrero’s holiday gifting campaign shines in travel retail with strong sales and engagement
Ferrero Travel Market is celebrating the success of its ‘Celebrations Begin with a Golden Gift’ campaign, combining higher shopper engagement with strong sales cross all participating travel retail locations during the key gifting period.Golden opportunity: A show-stopping holiday display highlighted Ferrero Rocher’s presence during the festive travel seasonThe initiative, which ran from October to January, leveraged the holiday gifting season to reinforce Ferrero Rocher’s brand relevance and drive incremental consumption, while also supporting the company’s long-term sustainability goals.The holiday campaign combined premium gift-wrapping with in-store activations, amplified by a 360° media strategy across digital, social and in-store touchpoints.As part of the gift-wrapping experience, brand ambassadors wrapped Ferrero Rocher boxes (375g & 600g) using reusable, eco-friendly fabric cloths, adorned with a branded charm and ribbon.The campaign’s most notable success was at Paris Orly Airport with Extime Duty Free, where it saw record sales and double-digit growth year-on-year in both value and volume. The success was boosted by multiple-item purchases, highlighting the appeal of premium gifts during peak travel and festive seasons.Ferrero noted what it described as a highly positive consumer response to the promotion mechanics and execution, led by the gift-wrapping experience, which proved instrumental in driving engagement.The response was evident in frequent visits to the activation space, with travellers taking photos alongside the Ferrero Rocher pyramid display, boosting the brand’s travel retail visibility, the company said.The activation helped Ferrero rank among the ten best-selling brands across all categories at Paris Orly Airport during three peak days in December, with brand promoters noting high levels of consumer interaction and conversion.The campaign also performed strongly at King Abdulaziz International Airport with Jeddah Duty Free, where a high-profile activation leveraged the campaign’s extensive reach and strong results.Ferrero Travel Market General Manager Sergio Salvagno said, “We are extremely pleased with the performance of our ‘Celebrations Begin with a Golden Gift’ campaign.High-impact advertising visuals boosted visibility and drove increased footfall to the holiday activation“The results demonstrate how premium, experience-led activations – when executed consistently and supported by strong media visibility – can drive both engagement and sales during peak gifting periods.“From Paris Orly to Luxembourg to Jeddah, this campaign resonated strongly with travelling consumers, encouraging multiple purchases and reinforcing Ferrero Rocher’s role as a go-to gifting choice in travel retail.“In Lisbon, the activation proved so popular that it was extended beyond its original December schedule into January 2026.”Salvagno concluded, “This success reflects our continued focus on delivering meaningful brand experiences while supporting our long-term strategic and sustainability objectives.” ✈
