North West set to launch NOR11 fashion brand with Kim Kardashian, report says
Report says North West plans NOR11 fashion and jewellery brand backed by Kim Kardashian
North West is reportedly preparing to launch her own fashion brand, with Kim Kardashian said to be overseeing the business side of the venture.
According to a report by The Sun, the 12-year-old is set to debut a brand called NOR11. The name is believed to combine the start of her first name with “11”, which the publication suggested could reference her age when the concept was first developed.
The report states that Kardashian has filed three separate trademark applications for NOR11. The filings reportedly cover clothing and accessories including dresses, shoes, hats and stockings, as well as jewellery items such as bracelets, necklaces, earrings and rings. A further category includes bags and small leather goods, including handbags, wallets and cosmetic cases.
The applications were allegedly submitted through a company named KimYe’s Kid Inc, which was incorporated in California in August 2023.
While the company name appears to reference both Kardashian and Kanye West, California records cited in the report list Kardashian as the sole officer. The publication noted that this has prompted questions about the extent of West’s involvement in the project.
North has previously shown an interest in fashion and personal style. In December, she shared Instagram posts featuring herself and friends wearing black fur hats bearing the NOR11 logo, according to the report.
If confirmed, the trademark filings indicate plans for a fashion and jewellery brand that could mark the start of a formal business venture for North.
Kardashian, who has launched several successful brands of her own, is reportedly guiding the process as her daughter begins to establish a presence in the fashion industry.
