TUI launches "Broken Brolly Amnesty" to rescue the country from Britain's wettest weather | TUI Group - One of the world's leading tourism groups
The UK’s soggiest towns can trade in their broken brollies at their local TUI store for the chance to secure some guaranteed sunshine, as the UK continues to endure relentless rain. Britain's braced its wettest weather in almost a decade, with some regions seeing rain every single day of 2026 – reaching record breaking levels. In response, TUI is giving residents of the nation's soggiest spots the chance to join its Broken Brolly Amnesty to trade the rain for guaranteed sunshine.Rain battered Brits who’ve experienced the wettest weather conditions across the nation just need to bring a brolly, that’s been broken by the relentless downpours and gusty winds, into their local store for a chance at garnering some sunnier weather.With 1.45 million umbrellas sold annually in the UK, those that aren't tough enough to withstand Britain’s storms and tempests end up abandoned on street corners or stuffed in bins.But TUI is tackling the issue head-on: residents in select locations simply need to bring their battered umbrellas to one of the participating stores, where it will be responsibly recycled.In return, someone from each beleaguered town will get the chance to head to a dream holiday destination, soon replacing grey skies and puddles with sunshine and sandy beaches on a TUI holiday of their choice.Swapping Britain's soggiest cities for sun-soaked escapes:The amnesty will be running at TUI stores in the places that have been hit the hardest by the recent weather – with a free holiday up for grabs at each location. Residents in Britain's soggiest spots could soon be trading their waterlogged hometowns for guaranteed sunshine:St Austell locals could swap Cornwall for the Canaries, where relentless rain meets year-round sunshine. Some areas of Cornwall have recorded rain every single day of 2025 so far - making the Canary Islands' golden beaches the perfect antidote.Worcester citizens drenched by 40 consecutive rainy days could trade the Midlands for Morocco, basking in Marrakech's desert heat and exploring exotic souks under cloudless skies.Aberdeen residents enduring their wettest winter on record could leave Scotland behind for Senegal, discovering West Africa's vibrant culture and tropical warmth. Whilst Aberdeen closes in on their record for the wettest winter in recorded history, locals could enjoy a tropical paradise where the only thing pouring is the cocktails.Worthing residents soaked by 35 consecutive days of rain could swap Sussex for Spain, enjoying the Costa del Sol's Mediterranean sunshine - a world away from the relentless downpours at home.Ebbw Vale in the south Wales valleys has seen some 395mm of rain this year alone. Residents could leave their wet patch behind chance to explore ancient wonders of Egypt under the Red Sea's blazing sun.Bart Quinton-Smith, TUI UK&I’s Sales & Marketing Director, said: “Britain's weather has been absolutely miserable lately. We want to give people something to smile about, and what better way than the chance to swap soggy streets for sandy beaches? After weeks of non-stop rain these towns deserve a break, five lucky winners are in with a chance to win the ultimate escape to the sunshine that they've been dreaming of.”The amnesty will be running on Friday 13th February – Saturday 14th February, at TUI’s stores in St Austell, Aberdeen, Worcester, Worthing and Ebbw Vale.For inspiration on where’s hot to visit when, visit: Where's hot? | TUI.co.uk
