Datalex advanced technology partnership with EasyJet

Airline e-commerce technology firm Datalex has advanced its partnership with budget airline EasyJet with the activation of Stellex Air Bundles within the Stellex Offer Management platform. EasyJet can now design and deploy a variety of more personalised bundle offers, combining a wider selection of flights and ancillaries to suit customer preference and making it easier for them to find what they are looking for. Stellex Air Bundles is underpinned by Datalex's Digital Configurator, the airline has full control to manage bundled products without technical intervention. Together with the Stellex Product Catalogue and Stock Keeper, easyJet can accelerate product innovation, reduce time to market, and unlock new products with greater precision and agility to improve the shopping experience. Datalex has also enabled the launch of Flexpass, a new ancillary available while booking. Configured independently by EasyJet using the Digital Configurator, Flexpass allows customers to change flights without incurring change fees. “The activation of Stellex Air Bundles is a major step in our retail transformation," said Robert Birge, chief customer officer at EasyJet. "It gives us the flexibility to deliver more tailored experiences and bring new products to market far faster. Early customer response shows strong receptiveness to these more flexible options.” EasyJet has activated Stellex Air Bundles using Datalex technology. (Pic: Tim Anderson) Jonathan Rockett, CEO of Datalex, commented: "The activation of Stellex Air Bundles is a major step in our retail transformation. It gives us the flexibility to deliver more tailored experiences and bring new products to market far faster. "Early customer response shows strong receptiveness to these more flexible options.” Photo: Jonathan Rockett. (Pic: Supplied)

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