Birkin bags big sales boost for maker Hermes
Hermes, the maker of the iconic Birkin and Kelly bags, is set to defy fears of a downturn in the luxury fashion market when it posts its annual results on Thursday.There are fears that President Trump's threat of more tariffs will hit sales of high-end goods, with consumers already holding off spending after years of price rises.But analysts at HSBC expect Hermes to be resilient, predicting the fashion house will deliver sales growth of 9.1 per cent in the final quarter of 2025. And broker Jefferies last month upgraded Hermes shares to a 'buy' rating, arguing the richest consumers can keep on spending. Chic: Model Heidi Klum is a fan of the Birkin bag and maker Hermes is set to defy fears of a downturn in the luxury fashion marketThey said Hermes' exclusivity would draw in rich customers as its more iconic products, such as the Birkin, cannot be purchased new online and have a high resale value.It comes after LVMH, owner of Louis Vuitton, reported last month that sales for the last three months of 2025 rose 1 per cent to £19.7 billion, despite falling sales in leather and fashion goods.Hermes will be hoping the results will boost its sluggish share price, which has fallen 25 per cent over the past year as the wider industry has struggled to rebound.DIY INVESTING PLATFORMSAJ BellAJ BellEasy investing and ready-made portfoliosHargreaves LansdownHargreaves LansdownFree fund dealing and investment ideasinteractive investorinteractive investorFlat-fee investing from £4.99 per monthFreetradeFreetradeInvesting Isa now free on basic planTrading 212Trading 212Free share dealing and no account feeAffiliate links: If you take out a product This is Money may earn a commission. These deals are chosen by our editorial team, as we think they are worth highlighting. This does not affect our editorial independence.Compare the best investing account for you
Share or comment on this article:
Birkin bags big sales boost for maker Hermes
