Lindt & Sprüngli and Eraman bring destination-storytelling to life with Kuala Lumpur Airport activation
Lindt & Sprüngli puts Malaysia in the spotlight at Kuala Lumpur International with a high-profile promotion that blends premium chocolate with destination storytellingMALAYSIA. Lindt & Sprüngli has partnered with Eraman to deliver a high-profile promotion in Kuala Lumpur International Airport Zone C.Running until March 2026, the activation is strategically timed to capture peak travel periods including Christmas and Chinese New Year, while also supporting the wider celebrations surrounding Visit Malaysia Year 2026.According to the partners, the animation was designed to drive category growth by spotlighting several product and format innovations within a high-impact travel retail showcase.Sense of place shines as Lindt & Sprüngli’s Travel Destination Series showcases different architectural landmarks in Malaysia to create a memorable souvenir for travellersIt combines exclusivity, sense of place and experiential retail elements with three key launches: Travel Destination Sleeves, Lindt Choco Wafer and Lindt Dubai Style Dubai Chocolate.The exclusive Travel Destination Series was launched in celebration of Visit Malaysia Year 2026, a year-long cultural programme backed by Tourism Malaysia. The specially designed sleeves highlight Malaysia as a must-visit travel destination and are inspired by Malaysian architectural landmarks.Introduced in October 2025, Lindt Choco Wafer adds a new flavour dimension to the Lindt & Sprüngli portfolio. Promoted with the tagline ‘Crispy, Creamy, Dreamy’, the range combines Lindt & Sprüngli’s signature milk chocolate with a light, crispy wafer.Lindt & Sprüngli adds an interactive Spin & Win mechanic to drive engagement and conversion for the Travel Destination SeriesBuilding on its continued momentum in travel retail, Lindt Dubai Style Chocolate is featured as a hero product within the activation. The innovation remains a key pillar of Lindt & Sprüngli’s travel retail strategy, with the Kuala Lumpur showcase bringing additional visibility to the format.To drive interaction and conversion, the high-profile animation includes a Spin & Win mechanic giving travellers purchasing any two items from the Travel Destination Series the opportunity to win prizes.The promotion is supported with regular in-store sampling aimed at encouraging trial and reinforcing the brand’s craftsmanship and quality credentials.Dubai Style Chocolate steps into the limelight at Kuala Lumpur Airport, reinforcing its status as a key pillar within Lindt & Sprüngli’s innovation portfolio“Kuala Lumpur International Airport is a strategically important travel retail hub for Lindt & Sprüngli in a market where our products truly resonate with shoppers,” commented Lindt & Sprüngli Head of Global Travel Retail Peter Zehnder.“This activation – underpinned by our partnership with Eraman – reflects our commitment to innovation, premium brand experiences and meaningful local relevance. By celebrating Visit Malaysia Year 2026 and showcasing a wealth of indulgent novelties, we aim to create memorable moments for travellers while strengthening our leadership position in premium chocolate.” ✈
