Lindt & Sprüngli marks Visit Malaysia Year 2026 with multi-focus HPP at KLIA – Global Travel Retail Magazine
Lindt offers 'Sweet Greetings from Malaysia' at KLIAPremium chocolate manufacturer Lindt & Sprüngli has partnered with Eraman to deliver a striking High-Profile Promotion (HPP) in Zone C of Kuala Lumpur International Airport (KLIA). The activation aims to reinforce Lindt & Sprüngli’s strong positioning as one of the leading chocolate players in Malaysia and drive category growth in 2026 by spotlighting several product and format innovations within a high-impact travel retail showcase.The KLIA HPP is inspired by three key strategic focus areas, bringing innovation, destination storytelling, and indulgence together in one impactful activation.• Travel Destination Sleeves Launch: In celebration of Visit Malaysia Year 2026 – a year-long program of activities backed by Tourism Malaysia – Lindt & Sprüngli introduces its exclusive Travel Destination Series, featuring specially designed sleeves that highlight Malaysia as a must-visit destination and a memorable gifting and souvenir choice for travelers.• Lindt Choco Wafer: The HPP also showcases a new favorite in Lindt & Sprüngli’s travel retail range – Lindt Choco Wafer. Launched in October, this “Crispy, Creamy, Dreamy” range offers travelers a new texture experience that combines Lindt & Sprüngli’s signature milk chocolate with a light, crispy wafer.• Lindt Dubai Style Chocolate: Building on its success in travel retail, Lindt Dubai Style Chocolate continues to grow as a key hero within Lindt & Sprüngli’s global travel retail portfolio, and the KLIA HPP brings this award-winning innovation to the forefront.Engaging Consumers with “Spin & Win”Consumer interaction is encouraged through a "Spin & Win' gameTo further enhance engagement, the HPP also features a “Spin & Win” game offering shoppers who purchase any two items from the Travel Destination Series the chance to play and win a range of prizes.The HPP is further supported by Lindt’s retail team, who conduct regular sampling in-store, inviting travelers to discover Lindt & Sprüngli’s premium chocolate portfolio and reinforcing the brand’s craftsmanship and quality credentials.The activation runs from November 2025 to March 2026, strategically capturing peak travel periods including Christmas and Chinese New Year, while also supporting the celebration of Visit Malaysia Year 2026.Peter Zehnder, Head of Lindt & Sprüngli Global Travel Retail, commented, “Kuala Lumpur International Airport is a strategically important travel retail hub for Lindt & Sprüngli in a market where our products truly resonate with shoppers. This activation – underpinned by our partnership with Eraman – reflects our commitment to innovation, premium brand experiences and meaningful local relevance. By celebrating Visit Malaysia Year 2026 and showcasing a wealth of indulgent novelties, we aim to create memorable moments for travelers while strengthening our leadership position in premium chocolate.”
