Why the GAA’s major long-time sponsor Allianz is facing the wrath of protesters today at Croke Park
The company has been a consistent sponsor of the GAA National Leagues since 1993.However, a UN report published last year identified Allianz as being one of several companies “embedded in an economy of genocide” due to its economic links to Israel.The report – titled ‘From economy of occupation to economy of genocide' – found that Allianz invested large amounts of money in organisations involved in the bombardment of Gaza, therefore benefiting financially from Israeli forces being there.It said that similar insurance companies opted to “invest large sums in shares and bonds implicated in the occupation and genocide, partly as capital reserves for policyholder claims and regulatory requirements, but primarily to generate returns.”It added: “Allianz holds at least $7.3 billion (€6.2bn).”Dublin players this week stated that they will refuse to appear in front of Allianz-branded signage during this year’s National Leagues on moral grounds.However, it is now understood that the players will make their own decisions to boycott the sponsor on an individual basis.A recent petition urging the GAA to cease all commercial links with the company was signed by 800 former and current GAA players, headed by ex-Dublin footballer, David Hickey. It has been handed over to GAA HQ in Dublin ahead of today’s protest.In a November statement, the GAA said: "The Ethics and Integrity Commission (EIC) has initiated an investigation into the GAA's relationship with Allianz."The EIC's investigation will require consideration of material and engagement with relevant stakeholders. The EIC will conclude its investigation as soon as possible."Dublin club Kilmacud Crokes joined the chorus of calls to remove the sponsor from Gaelic games by tabling a motion to implore the county board to present its opposition to the GAA.However, the GAA last month accepted an EIC recommendation to maintain the sponsorship, with the current deal in place until 2030.The report by the commission said that a cancellation would mean that any future insurance company sponsor would likely have similar links, and that the GAA is legally bound to seeing through its contract.It also denied the alleged links the company has with the IDF.Allianz said in a statement: “We appreciate the seriousness and independence with which the Commission has conducted its work.”It continued: “The GAA sits at the heart of Irish community life, and Allianz plc. is proud to support Gaelic Games, volunteers, schools and local clubs across Ireland.”
