Hear ye, hear ye: Dove’s new ‘Bridgerton’-inspired short film has premiered
Faithful observers have adored Bridgerton since the moment they laid eyes on the empire waist dresses and steamy enemies-to-lovers romance between Kate and Anthony; the period drama broke Netflix’s record for biggest original debut in 2020, with an audience of 82 million households in its first 28 days. As Bridgerton Season 4 draweth nigh — part one will premiere on January 29 — Dove has released its own Bridgerton-inspired film in partnership with Netflix as the newest iteration of its Let Them Talk campaign and limited-edition Bridgerton collection, which was first released on Christmas Day.The four-scent collection includes “moonlit masquerade,” "whispering wisteria,” “love and meadows” and "raspberry rendezvous” fragrances packaged in gold-and-purple flowery deodorant and lotion bottles. The scents are exclusively available online and in-store at Target.Dove has premiered its Bridgerton short film, which was created in collaboration with the creative agency Mythology. This film presents an alternate universe to the one developed by Shonda Rhimes' ShondaLand. The 45-second spot, which premiered Thursday, illustrates characters tossing pearl-adorned powdered wigs onto the courtyard floor and lowering their bedazzled masquerade masks.“Daring to show oneself unedited seems to be quite in fashion this season,” the narrator explains in a British accent. “Real beauty cannot hide behind a mask. Real beauty always breaks through, and royalty is to be found in those who wear their truth like a crown.”
