Ceredigion Business Woman Named as One of 2026’s Leading UK Entrepreneurs
Jan Martin, founder of craft shop The Snail of Happiness in Lampeter, has been recognised as one of the UK’s 100 most inspiring female entrepreneurs.
Jan, who founded her business in 2022, will be featured alongside leading female founders from across the country as part of Small Business Britain’s f:Entrepreneur #IAlso100 campaign, which celebrates the multi-achievements of women running businesses in the UK.
The campaign celebrates 100 exceptional women across the UK who are driving innovation, growth, and positive impact in their communities, while running successful businesses.
Jan is being recognised for her achievements in creating a business based on the ideas of sustainability and the circular economy that encourage crafters to use pre-loved materials or natural fibres in order to reduce their environmental impact. Her commitment to supporting the local community, both individuals and charities, as well as spreading the word about what individuals can do to live a greener life, through her public speaking, have also both been praised.
Jan said:
“It’s a real honour to be selected for the f:entrepreneur list out of the thousands of amazing women running small businesses in the UK. Operating a high street shop is a real challenge in the current economic climate and doing this whilst based on a foundation of sustainability, avoiding greenwash, seems to be a rare approach. I hope that the publicity that will come from this will not only help our business to grow, but also demonstrate to others what is possible when the environment is at the heart of your business. This follows on from a brilliant year in 2025 when the shop was shortlisted for several national awards as well as the Caru Ceredigion Retail Award.”
Launched in 2017 by Small Business Britain, the f:Entrepreneur campaign aims to raise greater awareness of the impact of incredible female business owners across the country, and help provide inspiration and role models to the wider small business community.
