Heineken 0.0 sponsors European rugby coverage on Premier Sports
Sky Media Ireland has confirmed Heineken 0.0 as the main sponsor of Investec Champions Cup and EPCR Challenge Cup rugby coverage on Premier Sports in Ireland.
The sponsorship will from from season launch to the final weekend in May and reinforces Heineken's long-standing connection with rugby and premium live sport.
“We’re thrilled to partner with Premier Sports for this season’s coverage of the Investec Champions Cup and EPCR Challenge Cup. Heineken® 0.0 celebrates the moments that bring sports fans together - the conversations, the shared excitement, and the sense of connection that only sport can deliver," said Dan Lee, brand manager at Heineken Ireland.
"This partnership builds on our long-standing commitment to rugby in Ireland, and we look forward to raising a Heineken® 0.0 as we enjoy every thrill, heartbreak, and celebration this season.”
Ryle Nugent, CEO of Premier Sports (Ireland & Asia), said: “We’re delighted to have Heineken® 0.0 as our broadcast sponsor on Premier Sports in Ireland.
"The brand has been an integral part of the best club rugby competition in the world over the past decades and to have them associated with our coverage is a terrific endorsement”.
Malcolm Murray, sales director at Sky Media, added: “We are proud to confirm Heineken® 0.0 as the brand sponsor of two premium rugby competitions on Premier Sports in Ireland.
Heineken 0.0 will sponsor European rugby coverage on Premier Sports this season. (Pic: David Fitzgerald/Sportsfile)
"The Investec Champions Cup and EPCR Challenge Cup both provide Heineken® 0.0 with a fantastic opportunity to connect with Irish rugby fans during key sporting moments.”
Photo: Aoife Higgins, Client Director, Ryle Nugent, CEO Premier Sports, right, Dan Lee, Heineken Brand Manager, centre, and Robbie Kelliher, Advertising Controller Sky Media Ireland, are pictured at the Premier Sports and Heineken 0.0% sponsorship announcement for the Champions and Challenge Cup on Premier Sports, at the Premier Sports Studio on the Quays in Dublin. (Pic: David Fitzgerald/Sportsfile)
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