The average Brit has HOW many sex toys?

How many do you own? (Picture: Delmaine Donson/iStockphoto/Getty) Sex toys come in all shapes and sizes, but just how many of them do we really need? Well, the obvious answer is that we don’t need any of them, but that hasn’t stopped Brits from stocking up on vibrators, dildos, butt plugs, and c*ck rings. And according to one sex toy manufacturer, the number of sex toys the average Brit owns might surprise you. A survey by Rocks Off revealed that 47.4% of people own between seven and nine sex toys, while 10.5% own 10 or more.  But what might surprise you the most is that another 10.5% admitted to owning more than 20… 10.5% said they own more than 20 sex toys (Picture: Getty Images) Of these toys, the butt plug was found to be the most popular choice, with more than 47% of those asked proclaiming it as their ‘favourite sex toy’. This was closely followed by Clit Suckers, c*ck rings, and vibrators.  The most common reason people shared for using these toys was that they ‘help them climax’ (57.9%), while others felt the toys ‘add variety’ and some said they ‘keep their sex life alive’.  Sign up to The Hook-Up, Metro's sex and dating newsletter Love reading juicy stories like this? Need some tips for how to spice things up in the bedroom? Sign up to The Hook-Up and we'll slide into your inbox every week with all the latest sex and dating stories from Metro. We can't wait for you to join us! Interestingly, 15.8% also admitted to using them because they are ‘lazy’. As for how often all these toys are being used, the vast majority of people are whipping them out at least once a week, but some like to use them daily.  Why do people need 20 different sex toys? Now, if you’re still sitting there wondering why someone might own 20+ sex toys, we asked an expert to shed some light. Annabelle Knight, the sex and relationship expert for Lovehoney, believes that one toy can’t meet every mood, desire, or need.  She tells Metro: ‘Pleasure is varied, personal and ever-changing. People often build a collection over time as they learn more about what they enjoy, just as they might with skincare, fitness equipment, or even lingerie.  ‘Different toys offer different sensations, intensities, and experiences. Having options allows people to choose what feels right in the moment.’ It’s this point where we remind you that you don’t need to go and buy multiple toys; there’s nothing wrong with having just the one or none at all, and it’s not overly surprising that a sex toy company would be pushing for you to get more… it’s kind of their whole raison d’être. How many sex toys do you own? Love juicy stories? Need some sex tips to spice things up in the bedroom? Sign up for The Hook Up Newsletter now However, if you are keen to start building more of a collection, Annabelle says the key thing to remember is ‘versatility’. I told him it was in the wrong hole - then I found out why This retro position is our go-to — I don't miss penetrative sex The £5,000 British sex cruise setting sail in 2026 — with tantra, lube and no single men ‘A good collection doesn’t need to be large – it just needs to be versatile,’ she explains. ‘A few thoughtfully chosen essentials allow people to explore different sensations and moods without feeling overwhelmed.’ As for her ‘ideal selection’, it would include: A reliable external stimulation toy for ‘easy, accessible pleasure’. A suction or air-pulse toy, as they deliver a ‘completely different experience’ to traditional vibration. A couple’s toy for shared pleasure with your partner, to encourage communication, connection, and playfulness between you both. A good quality lubricant, which she says is an ‘essential’ for comfort, enjoyment, and making toys feel even better. And finally a playful or fantasy-led item, to add a little ‘imagination’ and ‘curiousity’ in a pressure-free way. Annabelle adds: ‘Together, these essentials create a collection that supports self-discovery, giving people options to choose what feels right in the moment and helping pleasure feel relaxed, personal, and positive.’ Do you have a story to share? Get in touch by emailing MetroLifestyleTeam@Metro.co.uk. Arrow MORE: This retro position is our go-to — I don’t miss penetrative sex Arrow MORE: The ‘biologically impossible’ kink women are bursting to try Arrow MORE: Timothée Chalamet proved it — 2026 is the year for ‘loud love’ Comment now Comments Add Metro as a Preferred Source on Google Add as preferred source The Hook Up Metro's hottest newsletter, with juicy stories and tips for spicing things up in the bedroom. 18+

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