Insider claims Meghan Markle sold one million jars of jam
Meghan Markle has leveraged her fame to sell nearly one million jars of jam - and now plans to launch her lifestyle business globally, sources suggest. Earlier this week internet sleuths exploited a glitch on The Duchess of Sussex's As Ever website which revealed a vast amount of unsold inventory. To take but one example, her Signature Fruit Spread Box had a total of 137,465 units available, which many Reddit users initially gleefully pounced upon as a sign of flagging sales. But sources now suggest that was the amount left over from an initial order of one million jars, The Sun reported. Given that the spread box sells for £31 ($42), that means that the single product alone would have generated the duchess £26.7million in sales. 'I think it’s fair to say business isn’t just successful, it’s flying off the shelf,' a source said. 'Meghan inadvertently revealed that one million jars were ordered for that one product, and has only 130,000 left.'How a simple workaround exposed Meghan’s secret stockpile The amount of product available was revealed after users were reportedly able to exploit a bug in the As Ever website to ascertain precise stock numbers for her collection of spreads, honeys, candles, teas and wines. The sleuths said they were given the figures after trying to add an abnormally large number of items to their online shopping basket - prompting the website to reveal the maximum stock it actually had to ship. The bug was identified by Reddit user InfiniteSky55, who said they had tried to add 200,000 of each item to their shopping basket on As Ever. It prompted a flurry of activity as users rushed to the website to verify the seemingly huge number of items kept in stock. In total, there were more than 572,000 lifestyle items such as spreads and teas for sale, and over 77,000 bottles of wine for sale.From small-batch to mass market If accurate, the figures suggested by the website - which says it sells 'small-batch spreads, honeys and pantry favourites for everyday moments worth savouring' - are gargantuan. The stock, seen in alleged screenshots of the website, include more than 220,000 jars of spread; 30,000 jars of honey, 30,000 mulling kits, almost 90,000 candles; over 110,000 jars of tea; and 80,000 jars of edible flower sprinkles. A similar exploit for her wine venture revealed more than 70,000 bottles were sitting unsold, including almost 7,000 Bruts, 46,000 bottles of Sauvignon Blanc and nearly 24,000 bottles of Rose. Shortly after the post went viral, the As Ever website was amended to remove the exploit, with purchase limits put in place for goods. Users can now only buy up to 50 spread gift boxes, or 20 bottles of wine. As Ever has not commented on the bug. Those who now try to add a truckload of jelly to their basket are greeted with an error or the message: 'The quantity requested exceeds our current stock. Please adjust your order or contact support for bulk inquiries.'Meghan Markle reveals her million-jar purchase order for 2026 However, the duchess herself has said she has been ramping up stock levels as she prepares to launch As Ever in other countries, and suggested in a recent interview she had put in a purchase order for a million jars to meet demand. 'It's an incredible thing for any small business and any start-up,' she told Bloomberg's The Circuit in August of the first sell-out run. 'We prepped for the second seasonal drop and ten-exed (multiplied by a factor of 10) our inventory. We thought for sure it would at least last for a couple of weeks - that sold out in a couple of hours. 'The conversation goes from at the start of this year talking about a few thousand jars and lids to, "we need to do a purchase order of a million".' A source told the newspaper that the huge order was part of Meghan's plans to roll out the brand internationally. They added that given the success of her product line over the holiday period, As Ever was likely going to need to 'beef up the stockroom to meet demand' once it becomes available in territories outside the US. Insiders have claimed that even if the claims of mass sales are accurate, Meghan will only reap a portion of the multi-million dollar profits. Instead, any money made will be shared with TV partner Netflix, while another fraction will be reinvested back into the business. Sources close to the duchess have pointed out that As Ever's early product lines sold out within minutes of going on sale, and that she had previously hinted at ramping up higher stock levels ahead of global expansion. Her lifestyle products are only available in the United States at present, but she is eyeing up other countries as she expands the range. Recent developments have included chocolate and as revealed in the Daily Mail yesterday, a cookbook later this year. The duchess' characterisation of the brand as a cosy, homegrown kitchen table start-up are contrasted with its ever-growing industrial production processes. Two months after she launched As Ever in April 2025, it emerged that its branded tea was being produced by a firm with a factory in Illinois - and being sold by the duchess at triple the price. Producer The Republic of Tea sells a tin of 36 hibiscus teabags for $11.50 (£8.50), or 23p a cup; Meghan's own hibiscus teas, which come from the firm, sell for $12 (£9) for 12, or 74p each. References to The Republic of Tea were peppered across the As Ever website and its metadata - information written into website code often used by search engines - until they were uncovered by the Daily Mail, when they were promptly removed. The products were not identical: the Republic of Tea's teabags are round and unbleached, while the duchess' products come in triangular bags with string. The Daily Mail later learned that other products such as fruit spreads and honey were, at one time, made at the Illinois facility too. Despite the ever more industrial process involved, sources close to the duchess assert that As Ever remains authentic. They insist that the version of products like spread that are produced in factories 'started with the version Meghan makes at home and (producers) worked to develop a version of it that could be produced at scale'. And she has made no secret of the need to turn to large-scale production, with a video on the As Ever Instagram showing jars being filled at a factory. She added in the Bloomberg interview: 'I'm exasperated in some ways by that only because it is such a tedious proposition to scale your own home recipe to something at mass and maintain the same, not just quality, but flavour that you're able to do at home.' Meghan developed As Ever in collaboration with Netflix after rebranding it from American Orchard Riviera. It is tied to her streaming show With Love, Meghan, which shows her sharing cooking and lifestyle tips with friends and celebrity guests. The first season failed to crack Netflix's top 300 most-watched shows for the first half of 2025; and the show has been met with dismal critical reviews throughout its run. Harry and Meghan signed a new 'first-look' deal with Netflix, with looser terms, in August last year. The duchess' representatives were contacted for comment.
