High coffee prices are changing how consumers take their daily brew
Global coffee prices rose to record highs this year, sending the cost of cappuccinos and lattes soaring. But a caffeine habit is hard to kick.So instead of giving up their daily brew, people are choosing cheaper options such as drive-through baristas or whole beans delivered to their door.An array of data, including visits to U.S. coffee shops and international consumer surveys, point to a growing shift in coffee drinkers’ habits that mirrors how consumers of everything from burritos to beef steaks are adapting to persistent inflation.
