Fulfil Announce New Title Sponsorship Of GAA Hurling Under-20s Championship
Fulfil has announced a three-year partnership to become the new title sponsor of the GAA Hurling Under-20 All-Ireland Championship.
Through this partnership, Fulfil will be “Supporting Ireland’s Game” to foster emerging hurling talent and active lifestyles across the nation.
Launching the sponsorship with Cork Under-20 star Barry Walsh and Kilkenny legend Walter Walsh, Fulfil noted its goal to inspire athletes and fans alike, promoting the importance of achieving their goals and helping them ‘Fulfil Their Dreams’.
The GAA Hurling Under-20 All-Ireland Championship is a vital platform for nurturing the future hurling heroes, with the prestigious competition earning a name as a launchpad for countless GAA legends.
The 2026 GAA Hurling Under-20 All-Ireland Championship is set to commence in March, with Fulfil ready to support players and fans throughout the season.
‘A Natural Fit’
Head of marketing UK and Ireland at Ferrero Paolo Cantini highlighted the strategic importance of the deal, saying, “Ferrero is committed to nurturing Fulfil, and this three-year sponsorship of the GAA Hurling Under-20 All-Ireland Championship is a testament to that commitment.
“It represents a significant investment in the Irish market and a powerful alignment with a sport that embodies the very values of drive, community, and aspiration that Fulfil stands for.
“We look forward to seeing Fulfil play a pivotal role in ‘Supporting Ireland’s Game’ for years to come.”
Managing director of Richmond Marketing Barry Connolly – who will lead the delivery of this partnership for Fulfil – said, “This partnership with the GAA Hurling Under-20 All-Ireland Championship is a natural fit for Fulfil.
“As an ‘Irish-born brand’ that has grown to international recognition, we understand the power of local communities and the dedication required to achieve excellence.
“Fulfil are incredibly proud to support emerging Irish hurlers and to further embed Fulfil at the heart of Irish life, supporting their passion and performance on and off the pitch.”
Speaking at the launch event, Uachtarán Chumann Lúthchleas Gael, Jarlath Burns said, “The GAA is delighted to welcome Fulfil as the new title sponsor for the GAA Hurling Under-20 All-Ireland Championship.
“Fulfil is an innovative Irish brand that shares our commitment to active lifestyles, and community.
“This three-year partnership will provide vital support for our hurlers, helping them to reach their full potential, and we eagerly anticipate a successful collaboration that will benefit the championship and our wider GAA family.”
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