Learn how advertising technology is evolving with AI and data integration to drive personalized, efficient digital advertising strategies to boost ROI.
How to Create the Perfect B2B Marketing Communications Plan
Master the art of B2B marketing communications with our step-by-step guide to crafting a plan that drives engagement, builds trust, and boosts business success.
Maximizing Growth: The Role of Fractional CMOs in the MarTech Ecosystem
Unlock MarTech growth with tech-savvy fractional CMOs. Learn how they optimize strategies, integrate tools, and overcome data challenges for your business.
MarTech Interview with Jana Jakovljevic, Senior Vice President for Partnerships at Cognitiv
In this MarTech interview, Jana Jakovljevic, SVP of Partnerships at Cognitiv, discusses the impact of AI on advertising, the future of cookieless solutions, and strategies for effective media buying.
The Variation of Email Marketing Language in Every Generation
Engage Gen Z with creative language and slang, while tailoring content for Millennials, Gen X, and Boomers to their interests and behaviors. Authenticity is key.
How to Increase Retention with an Omnichannel Customer Feedback Strategy
Customer retention is more critical than ever in today's competitive landscape. Learn how an omnichannel customer feedback strategy can be the key to building lasting relationships.
