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1 hour, 8 minutes ago Edited

Formula 1 has generated a lot of revenue — all in part because the sport leaned into a docuseries that took fans, and soon-to-be fans, behind the scenes and made the sport accessible to anyone and everyone. On this episode of Sports City, Randall Williams explores how F1 used the power of media to drive traffic into the stands. #sports #business #racing #F1
Formula 1 has generated a lot of revenue — all in part because the sport leaned into a docuseries that took fans, and soon...
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