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Pocky is marking its 60th anniversary with two new limited-edition flavours inspired by one of Singapore’s most familiar breakfast pairings: Kopi-O and kaya toast.
Following the positive response to last year’s limited-edition Durian and Ondeh-Ondeh flavours, the Japanese biscuit stick brand is continuing its focus on local tastes with Pocky Kopi-O and Pocky Kaya Toast.
Pocky Kopi-O draws inspiration from Singapore’s traditional black coffee, capturing its familiar roasted coffee notes in the brand’s signature biscuit sticks. Pocky Kaya Toast takes inspiration from the classic combination of kaya and toasted bread, offering a snack version of a breakfast favourite enjoyed by generations of Singaporeans.
The new flavours are part of Pocky’s wider 60th anniversary celebration. Since its creation in 1966, Pocky has positioned itself around the idea of turning everyday moments into opportunities to connect and share happiness. For its milestone year, the brand is continuing that theme by bringing familiar local flavours to a new generation.
Under the campaign hashtag #ConnectWithASmile, Pocky is encouraging Singaporeans to enjoy the new flavours while celebrating simple moments with family and friends. Whether it is a morning kopi run or sharing kaya toast over breakfast, the new releases offer a playful way to revisit familiar tastes associated with everyday life in Singapore.
The launch also comes as Singapore celebrates another National Day, with Pocky using the limited-edition flavours to highlight local food traditions and tastes that have become part of the country’s cultural identity.
Pocky Kaya Toast and Pocky Kopi-O are now available at major supermarkets and retailers across Singapore at S$1.85 per pack, while stocks last.