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Marina Bay Sands is shifting into high gear for Singapore’s 2026 night race season with an extended partnership with Scuderia Ferrari HP, bringing a new line-up of motorsport inspired experiences and activations to the integrated resort.
First established in 2023, the partnership combines the excitement of motorsport with luxury hospitality. The renewed collaboration will introduce several Asia first experiences at Marina Bay Sands, giving fans and visitors more opportunities to experience Ferrari’s racing heritage, design and Italian craftsmanship.
From 14 September, visitors can look forward to a Ferrari SF21 show car display at the Tower 1 Hotel Lobby. The car will remain on display until 12 October, offering guests a close-up look at one of Ferrari’s Formula 1 machines as they enter the resort.
A major highlight will be Ferrari’s first official luxury retail pop-up in Asia. Located at The Shoppes at Marina Bay Sands from 25 September to 25 October, the Ferrari Lifestyle boutique will offer an immersive look at the brand beyond Formula 1.
Visitors will be able to explore a curated selection of ready to wear pieces, accessories, collectibles and design focused items inspired by Ferrari’s approach to luxury. Under the creative direction of Rocco Iannone, the collections reinterpret Ferrari’s heritage through contemporary designs, premium materials and Made in Italy craftsmanship.
The Marina Bay Sands pop-up marks a new milestone in Ferrari’s international retail expansion in Asia, following the development of dedicated retail destinations in cities including London and Milan, with New York also set to open in the fall.
The resort will also stage Home of Champions, a destination wide celebration running from 28 September to 11 October 2026. Inspired by excellence, performance and prestige, the campaign will bring together dining, entertainment, luxury retail and exclusive experiences across Marina Bay Sands.
Adding to the atmosphere, Marina Bay Sands will illuminate its three hotel towers and ArtScience Museum in Ferrari red every evening during the campaign. The nightly illumination will begin at 7pm, creating a dramatic display across the Singapore skyline and reflecting the racing heritage of Scuderia Ferrari HP across Marina Bay.