Report: Tech, AI drove down mishandled bag rates by 23% in 2025
A new SITA report shows that in 2025 airline mishandled baggage rates dropped 23%. Mishandling still costs the industry $6.3 billion annually with each mishandled bag costing the industry $260. With net profit averaging just $8 per passenger, one mishandled bag wipes out the profit from more than 30 seats sold, and five erase the profit of an entire flight.
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Passenger volumes are rising faster than the infrastructure designed to handle them. In 2025 alone, 5 billion passengers travelled globally, yet 24 million bags were still mishandled. Across the longer term, mishandling has fallen by close to three-quarters since 2007. SITA says there is a shift happening in which real-time data sharing, AI routing, biometric bag drop, and connected passenger devices help deliver bags properly.
“Baggage is shifting from a logistical problem to a digital service,” said Nicole Hogg, Portfolio Director Baggage, SITA. “Passengers expect to know where their bag is at every moment, and they’re increasingly willing to help us track it. The next phase is about bringing the technology we already have to every transfer, every handler, and every airport, offering greater visibility and connecting every step of the journey. That’s how the industry earns the trust passengers now expect.”
SITA claims Apple’s Find My integration with SITA WorldTracer cut permanently lost luggage by 90% in its first year and shortened delayed-bag recovery by 26%. SITA also recently integrated Google’s Find Hub share item location feature into WorldTracer. Thai Airways, using SITA’s Auto Reflight, compressed a three-minute task to a single second per bag across nine airports.
David Lavorel, CEO at SITA, said: “Airports are operating closer to their physical limits every year, and the answer isn’t always more concrete. Data, AI and predictive operations let us get more out of the airport we already have, at check-in, security, the gate, on the apron and in baggage halls. Baggage shows the formula works. Solutions such as Total Airport Management take the same approach across the whole lifecycle, so airports can absorb growth without expanding their footprint.”
The report claims technology pinpoints where the next gains can come from. Delayed bags account for around 70% of the total cost, most of it operational, in recovery, rerouting and delivery. For lost or damaged bags, up to 70% of the cost is compensation. Transfers remain the core mishandling driver at 39% of cases in 2025, down from 41% the year before. Three in four airlines plan to invest in AI over the next two years. Half plan to give passengers real-time baggage updates. Industry-wide baggage tracking under IATA Resolution 753 has now passed the 50% mark, with full compliance targeted for 2027.
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