Shopee Users in Southeast Asia, Brazil Can Now Find Products Through ChatGPT

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Sea and OpenAI are bringing Shopee into ChatGPT as part of a wider push to expand AI-powered shopping across Southeast Asia and Brazil.

The partnership will cover e-commerce features, seller tools, access to OpenAI products and developer engagement through Codex.

The Shopee app is now available in ChatGPT for users in Indonesia, Malaysia, the Philippines, Singapore, Thailand, Taiwan, Vietnam and Brazil.

Users can discover Shopee products through conversational prompts in ChatGPT, such as asking for gift ideas, fashion suggestions, travel items or specific products, before continuing their purchase on Shopee.

Sea and OpenAI have worked together since 2025 through marketing promotions and the ShopeeVIP membership programme.

Under the expanded agreement, the companies will introduce ChatGPT for Business to Shopee’s seller ecosystem.

Eligible sellers will be offered trials, onboarding resources, training and best-practice guides to help them use AI for product listings, marketing content, customer service workflows and business operations.

Sea Chairman and CEO Forrest Li said,

“Our strategic partnership with OpenAI reflects a shared commitment to making AI more accessible and meaningful for the communities we serve.

By combining OpenAI’s advanced AI capabilities with Sea’s vibrant ecosystem, we hope to deliver more intuitive AI-native experiences for consumers while enabling businesses of all sizes to use AI to grow and stay competitive in the digital economy.”

OpenAI Chief Revenue Officer Denise Dresser said,

“By bringing OpenAI’s technology into the products and services people already use, we can make AI more useful and accessible in their everyday lives.

This partnership will help more consumers discover new AI-powered experiences, give small businesses practical tools to grow, and enable more people to put AI to work as an operating layer across the company and the broader builder ecosystem.”

The partnership will also support Sea’s use of Codex and its engagement with developers.

Featured image: Edited by Fintech News Singapore, based on image by Lanfira via Magnific