WhatsApp testing Meta One subscription plan; here's what is in the offing
Quick summary - click for full detailsConcise summary of key highlightsIn one lineWhatsApp is testing a premium Meta One subscription bundle with exclusive features and scheduled messages.Key points• Meta One subscription planWhatsApp is testing a premium Meta One subscription service bundling WhatsApp Plus, Facebook Plus, and Instagram Plus with exclusive features like animated sticker packs and custom app icons.• Exclusive features includedThe plan offers 18 new app theme colours, 14 custom app icons, ability to pin 20 chats, bulk chat settings changes, and 10 exclusive ringtones.• Pricing structureThe subscription is priced at €2.49 per month in Europe, with regional pricing based on purchasing power, similar to X platform's premium fee structure.• Scheduled messages featureWhatsApp is introducing scheduled messages, allowing users to set future delivery times for reminders, greetings, or notifications, with queued messages visible in the interface.• Competitive responseMeta is introducing these premium features to retain users amid competition from platforms like Snapchat, Signal, and Telegram.Key statistics3.5 billionWhatsApp active users€2.49 per monthMeta One subscription price in Europe18Number of new app theme colours14Number of custom app iconsProcessed with AI. Reviewed by DH Digital Team.Published 13 June 2026, 11:30 IST
